LIIAR.

lIIAR.

Language- This is Would be the use of cinematography, editing, mise-en-scene and sound. Also includes any elements of narrative structure and genre.

Institution- Is would be the Record company that put out the album (Jagjaguwar/4AD)or the Music video Director.

Ideology- The Ideology is of the Record companies and the band and if they are mainstream or indie, their values, promoting techniques, what they stand for as a band who and how they target their intented audience.

Audience- My Target audience is between the age between 16 and 40 as they have quite a mature sound.

Representation- Representation is how the band dresses, acts and their beleifs and their fans tend to follow suit.