The target audience would be to the age groups of teenagers from ages seventeen to twenty one to adults aged between thirty and forty. Bon Iver wrote a new song for twilight two, this may of caused the bands audience age to open more as young girls who like twilight, would like the soundtrack, meaning they may like the Bon Iver song so they might want to listening to the bands other material.
Similar bands to Bon Iver's genre are Justin Vernon (the writer for Bon Iver), Fleet Foxes, Mumford and Sons, Iron and Wine and Rumbleseat, people fans of the indie/folk/acoustic genre will defiantly like Bon Iver. Magazines they will read will be magazines like NME.
Bon Iver's lyrics are mainly about relationships and heartbreak, people who can relate to those feelings or have gone through those feelings, will like Bon Iver.
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