LIIAR.

lIIAR.

Language- This is Would be the use of cinematography, editing, mise-en-scene and sound. Also includes any elements of narrative structure and genre.

Institution- Is would be the Record company that put out the album (Jagjaguwar/4AD)or the Music video Director.

Ideology- The Ideology is of the Record companies and the band and if they are mainstream or indie, their values, promoting techniques, what they stand for as a band who and how they target their intented audience.

Audience- My Target audience is between the age between 16 and 40 as they have quite a mature sound.

Representation- Representation is how the band dresses, acts and their beleifs and their fans tend to follow suit.

Audience research.

The target audience would be to the age groups of teenagers from ages seventeen to twenty one to adults aged between thirty and forty. Bon Iver wrote a new song for twilight two, this may of caused the bands audience age to open more as young girls who like twilight, would like the soundtrack, meaning they may like the Bon Iver song so they might want to listening to the bands other material.

Similar bands to Bon Iver's genre are Justin Vernon (the writer for Bon Iver), Fleet Foxes, Mumford and Sons, Iron and Wine and Rumbleseat, people fans of the indie/folk/acoustic genre will defiantly like Bon Iver. Magazines they will read will be magazines like NME.

Bon Iver's lyrics are mainly about relationships and heartbreak, people who can relate to those feelings or have gone through those feelings, will like Bon Iver.

History of music videos.

Information taken from Wikipedia-
http://en.wikipedia.org/wiki/Music_video
A music video purpose is to advertise the band/singer and add as another type of "promo" for the band. Music videos is a short film which may include a narrative story which tends to reflect back on to the lyrics of the song and usually shows the band/singer performing the song, maybe to a live crowd. Music videos came into popular use in the early 1980's, but but the use of music videos go back well before then.
Music videos can include many different styles and techniques in the actual video side to it, animation, live action filming( humans acting it out), documentary style, abstract music videos are really just videos with no narrative. Some videos have combined styles.

New Ideas and Animatric.

Instead of filming the performance bits in Simon's Bedroom, I'm going to film the same the same thing but in a near by forest. I have decided to do this as I have taken influence from the "For Emma, Forever ago" CD cover. The narrative parts I thought that if it was clear to the audience it was a memory of Simon, and I would do this by editing them into black and white, the narrative would be stronger and make sense, it would relate to the lyrics even more so aswell. I plan on editing the sequences into black and white to re-enforce this is a memory and wasnt a happy time.